The Digital Marketer occupation is required to utilise a range of online and social media platforms to design, build and implement campaigns and drive customer sales.


Individual training plans will be discussed and agreed with the individual and employer.

Duration & Delivery

Over 18 Months, the course is delivered through blended learning approaches to include classroom, virtual classroom, online technical training and through regular workplace projects and observations.

Structured group training usually takes place bi-weekly with a 1:1 coaching session every 4-6 weeks, unless an alternative approach and schedule has been agreed with the employer.

**This course includes training in specialist areas such as search marketing, SEO, e-mail marketing, web analytics, mobile apps and per-per-click**

Entry Requirements

Individual employers will set the entry criteria. Level 2 English and Maths must be achieved, prior to taking the end-point assessment.

Apprenticeship Standard: Digital Marketer

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